Google and Google Scholar are the principal ways in which people will find your article online today. The search engine is now the first port of call for researchers and it is of paramount importance your article can be found easily in search engine results. Taking some simple steps to optimise your article for search engines will help your work to be discovered, then read, used and cited in others’ work. TLC already undertakes many measures to be indexed in all the major search engines. There are over 100 factors that a search engine will look at before deciding how to rank your article in their search results, but the starting point is the content that you write.
Today’s search engines use secret complex mathematical algorithms that change every month to keep their search results as accurate as possible. They take into account over 100 different factors and do not disclose the importance of each. Below are just a few of the elements considered by search engines today:
Search engines look at the abstract page of your article, which is free for everyone to look at on Rudn.TLCJournal.org. Your abstract is not only the sales pitch that tempts the researcher into reading your article, it’s also the information that gives a search engine all the data it needs to be able to find your article and rank it in the search results page.
Try to repeat the key descriptive phrases. Try to imagine the phrases a researcher might search for if your paper would be of interest to them. Google can detect abuse of this so don’t overplay it, focus on just 3 or 4 key phrases in your abstract.
Ensure the main key phrase for your topic is in your article title. Make sure your title is descriptive, unambiguous, accurate and reads well. Remember people search on key phrases not just single words.
Include your main 3 or 4 key phrases and add in at least 3 or 4 additional keywords. Where more than one phrase (or abbreviation) is often used to describe the same thing, include both/all variants.
The better you write your abstract, the better chance you are giving your article to appear high up in the search results rankings. This is vitally important as researchers will rarely investigate beyond the first 20 search engine results