Communicative strategies and tactics of speech manipulation in intercultural business discourse


The study considers the communicative strategies and tactics of linguistic manipulation used by the representatives of professional communities speaking two national varieties of English, British and American, to identify the content and functional-pragmatic characteristics of communicative strategies used in the framework of intercultural business communication in general, and in the framework of two specific genres in particular, presentations and business interviews. The authors also provide general analysis of some gender aspects of speech behaviour in intercultural business communication. The study is conducted along the lingua-pragmatic and socio-cultural lines of research with evaluation of data backed by quantitative analysis. Research material is represented by business discourse texts used by American and British male and female respondents. The authors make inferences about the manipulative nature of communication, single out some of its key features, and present an outline of gender-based differences encountered in professional discourse. The study ultimately holds that gender-based parameters of communication can be described as flexible, which is essentially due to the extensive scope of contextual settings to be considered.

KEYWORDS: communicative strategy, communicative tactics, linguistic manipulation, intercultural business discourse, gender, business interview, presentations

ELENA N. MALYUGA. DSc in Linguistics. Head of Foreign Languages Dpt, Faculty of Economics, Peoples’ Friendship University of Russia (RUDN University). Chairperson of the Business and Vocational Foreign Languages Teachers National Association. Editor-in-chief of Issues of Applied Linguistics, and joint managing editor of TLC. Research interests cover theory and practice of intercultural professional and business communication and sociolinguistics. Author of over 300 publications. Her coursebook, English for Economists, was recommended for universities by the Russian Ministry of Education and Science, and Professional Communication Language (Advertising) was recommended by the Academic Methodological Association of the Russian Federation. Founder of the Business and Vocational Foreign Languages Teachers National Association, which hosts regular conferences, seminars and refresher courses on the methodology of teaching foreign languages.

BARRY TOMALIN. ICC Board member and Joint Managing Editor of TLC. Founder and facilitator of the ICC-recognised Business Cultural Trainers Certificate. Teaches at the Academy of Diplomacy and International Governance at Loughborough University and International House London. Author and co-author of a number of books on international business culture, including World Business Cultures – a Handbook and Cross-Cultural Communication: Theory and Practice. Research interests cover international communication and cultures.

More articles in this issue: