Linguistic and functional cognitive peculiarities of media language as the basis of interpretations in the communicative sphere
The study deals with linguistic and functional cognitive aspects of language use in the media with a focus on typical actualisation of linguistic units in continental European business and political press which contain borrowings from the English language alongside original words and collocations, vividly shown by the examples taken from French sources. In the course of communication, the problem of transferring and understanding information arises, thus involving pragmatic and functional cognitive aspects of research. This raises the problem of notions and concepts, particularly in differentiating between strict logical mental structures and formations possessing both logical and sub-logical bases that deal with emotional and evaluative characteristics subject to various interpretations, which is vividly shown in the analysis of the English examples.
KEYWORDS: media language, interpretation, neologisation, borrowing, business press, political press, concept, notion, context, multiculturalism
OLGA D. VISHNYAKOVA. DSc in Linguistics. Professor at Lomonosov Moscow State University, Russia. Research interests cover linguistic didactics, functional- cognitive research, linguacultural concepts and the methodological aspects of language training. Member of three dissertation councils in Russia.
NATALIA V. POLYAKOVA. Associate Professor in Foreign Languages Dpt, Faculty of Economics, Peoples’ Friendship University of Russia (RUDN University). Research interests cover functional linguistics, cognitive system functioning and issues of intercultural communication. Author of over 50 articles and textbooks. Regularly takes part in scientific and practical conferences and workshops.