Review Cross-cultural management: With insights from brain science (a review)

original work by MAI NGUYEN-PHUONG-MAI reviewed by BARRY TOMALIN

When I first attended a lecture by Dr Mai Nguyen-Phuong-Mai at a SIETAR event in London she laid a model brain on the desk and talked about the importance of neuroscience in linguistics and intercultural understanding. Vietnamese by birth, she was associate Professor at the Amsterdam University of Applied Sciences and travelled the world as lecturer in other universities, particularly Australia. Her first book, Intercultural Communication: A Disciplinary Approach published in 2018 is reviewed by Philip Williams in Training, Language and Culture Volume 2 Issue 2, and her second major book on cross-cultural management was published in 2019.

BARRY TOMALIN. Joint Managing Editor of Training, Language and Culture and a board member of ICC. Regular reviewer for TLC and a specialist in international communication, cultures, soft power and media. Founder and facilitator of the ICC-recognised Business Cultural Trainers Certificate. Teaches at Glasgow Caledonian University London, the Academy of Diplomacy and International Governance at Loughborough University, and International House London. Author and co-author of a number of books on international business culture, including World Business Cultures – A Handbook and Cross-Cultural Communication: Theory and Practice.

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